Relevance of Target Audience in Digital Marketing
Digital marketing strives on numbers, such as total number of engagement - views, clicks, share, likes, comments and conversion. If your dig...
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How to Choose Products For Your Online Merchant Store
Affiliate programs have created a platform for many who want to become self-dependent and self-employed by creating online merchant stores...
Mobile Apps Are Powerful Marketing Tools
Mobile dominates the Internet, and apps form the force behind mobile devices. The high penetration rate of mobile devices is caused by the ...
Fast Tracking Lead Generation Through Twitter
Social media is the leading way people access the Internet. Those within the ages of 25 – 34 make up 96% of people who access the Inter...
How to Boost Social Media Engagement
To have a social media post with large number of engagement may appear ordinary, but there is usually a strategy behind it. Social media ma...
The Role of Social Media in Politics
Social media is gaining increasing influence in areas outside its traditional role, and it has successful broken many barriers, including th...
Beginners’ Guide on How to Start a Blog
According to Worldometer, over 6.5 million blog post are written every day, and there are over 600 million blogs on the Internet (growth...
Five Essential Tools for Business During a Pandemic
Extra-ordinary times require extra-ordinary measures. Pandemic is a period of global health emergency. When governments take irregular...
WhatsApp Groups Redundancy Rate Rises
The leading mobile messaging app, WhatsApp, one of Facebook companies has continue to show strong presence among the social media sites...
Free vs Paid Websites for Startups
Most startups have difficulty raising the capital required to setup a business; as a result, for these sets of new entrepreneur with limited...
The Digital Economy and the Demise of Retail Malls
Digital economy is about transacting business entirely on the Internet, which evolves around ecommerce, Internet banking, mobile shopping, ...
The Role of Social Media in Ecommerce
Social media has contributed enormously to the growth of ecommerce, and the very foundation of digital marketing rest on ...
Mobile Marketing and the Growth of e-Banking
Mobile marketing is spreading like wild fire, snatching a large chunk of the e-banking market share. The increase in banking apps in the ...
How Merchants Affects Affiliate Marketing Performance
As a website owner or a blogger, embedding affiliate links or banners on your website is one of the most lucrative ways to monetize you...
SEO and Google Ranking Criteria
It is becoming increasingly necessary for management of various organizations and SMEs to understand the dynamics of the Inter...
Google Analytics: A Must Have for Digital Marketers
The dynamism of digital marketing and the evolving supporting technological advancement in application development, smarter mobile device...
Digital Payment Just Got Even Better
As the millennium edges forward, we have continued to witness many new technological advancement in digital technology, which have infl...
B2B Social Media, The Smart Option for Entrepreneurs
The greatest challenge entrepreneurs face is how to attract new customers and it is particularly more difficult for little-known brands...
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