Mobile Apps Are Powerful Marketing Tools

Mobile dominates the Internet, and apps form the force behind mobile devices. The high penetration rate of mobile devices is caused by the introduction of new apps in every sphere of our lives, which makes smart mobile devices a part of our lives. There is an app for almost everything, such as granting access to a facility, monitoring your baby in the nursery, to remote control of gadgets and machines, a technology known as Internet of Things (IoTs).

Apps are a powerful tool to build a brand and establish cordial relationship with customers. Developing a mobile app marketing strategy is a great way to drive traffic to your website, and helps to connect your brand with your audience. Apps are now used as marketing tools, helping to create subscription based platforms that allows access to services and products online.

Apps are mobile friendly software that can be downloaded for free or for a fee either from an Apple Apps Store or from an Android Play Store. Both stores are great places to search for apps that meets a wide range of functions such as Uber for car hire or iHome for access control in homes. 

Entrepreneurs and business owners can capitalize on mobile marketing apps to promote their brand. They can also develop their own app and making it available on either of the IOS or Google stores. What that does for your business is to open it up to the over 3.8 billion mobile users globally who search the web daily. Global revenue earnings from mobile apps reached $76.52 billion in 2017, with a projection of $581.9 billion in 2020.

Mobile app revenue statistics by Techjury shown below are some truly amazing figures that points to the high prospects in the global mobile marketplace.

James Tiongson writing for Thinkwithgoogle, revealed that people find out about apps when using apps on their smartphones, searching the web, watching a YouTube video, or just surfing, but one in four app users discovers an app through search and only 40% of smartphone users browse for apps in app stores.

A report by App Annie shows that the total IOS and Google Play app downloads were over 260 billion last year. Mobile Apps have become a great marketing tool for digital marketers, which is used by digital marketers to automate content distribution across platforms on the go, thereby simplifying the entire process and allowing you time for other things.

Ten Mobile Apps for Digital Marketers

1.   Buffer
2.   PixxFly
3.   Pagemodo
4.   Hootsuite
5.   Sprout Social
6.   Tint
7.   Buzzsumo
8.   Mention
9.   Cyfe
10. Dynamic Signal

Apps such as Buffer and PixxFly have similar features, which digital marketers can use to share content to social media channels, as well as across the web with just a click, by allowing you to schedule and publish posts at the appropriate time. Apps can also be used to curate animation and interactive elements that encourage engagement with your audience.

Social Listening and Brand Tracking

The role of the digital marketer is broadened as new listening apps upgrades are introduced with better features. Social media is increasingly becoming difficult to have a bird’s view of mentions of brands in a highly inundated social media environment. Listening to what people are saying about your brand, provides important feedback necessary engaging your customers in a more responsive manner.

Some of the top three social listening apps are Tint, Buzzsumo and Mention. They help you stay informed of current trends, measure your reach and engagements. keeps you informed on what’s trending.