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Why Brand Visibility is Important for Startups

The primary reason why businesses are started is to offer service in exchange for money. The act of creating awareness and making your bu...

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Digital Marketing Penetration in Africa

Digital marketers in Africa hold the key to growth of the industry, as a result, it is of uttermost importance that they do everything...

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Rise in Ecommerce and Need for Visibility

  The fourth industrial revolution ushers in technological advancement, powered mainly by the Internet, which drives other digita...

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Search Engine Optimization and Lead Generation Strategy

Search Engine Optimization (SEO) is a buzzword frequently used in digital marketing circles. Regardless of the deluge of information a...

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Black Friday: An Emerging Online Sales Phenomenon

Historically, Black Friday is the beginning of the Christmas shopping season, usually a day after Thanksgiving, similar to the Ember mo...

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Digital Marketing 101: Simple Steps for Beginners

These simple steps for beginners unravels the mystery, which many believe surrounds digital marketing, because quite a number of people ...

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Zero Budget Online Business for Entrepreneurs

Life often throws opportunities at us, but only quite a few people are able to identify and seize the opportunity, because, we are bus...

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Social Media Evangelism, the New Normal during a Pandemic

The Church, without exaggeration, is one of the most affected by the corona virus pandemic, so much that many feared it was a conspira...

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Mobile Marketing takes Front Stage

The Internet is the single largest and most accessible marketplace in the world and about 90% of this market is dominated by users of m...

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Seasonal Sales, an Effective Digital Marketing Concept

Research has shown that more sales are made during holiday seasons than sales made in the rest of the year. As seasons come and go, ea...

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