Effective Blogging for Professionals

ABOUT THE COURSE

Effective Blogging for Professional is a two day digital marketing certificate course that takes the student through the rudiments of blogging, use of the tools and mastering of the features that makes you understand blogging as a profession. This course will empowering you and enable you to take charge of your new blogging experiences. This course also enable earn credit points that qualify you to register for the Certificate in Digital Marketing, which is a flexible and fully accredited online programme.

Who can apply: webmaster, web developer, project manager, blogger, social media managers, digital content curators and writer.

CURRENT SESSION:     Friday and Saturday

COURSE DURATION:    2 days of study, 3 hours / day

COURSE FEE:                N50,000.00

COURSE METHOD:       Online / Classroom (optional)

TAKE AWAY

At the completion of the Effective Blogging for Professionals course, participants will master the act of creating a blog, providing rich content, manipulating images and photographs, use of schedulers as well as understanding the concepts of copyright and plagiarism.

 

COURSE OUTLINE:

Day I: Tools and Features of a Blog

1.    Introduction To Blogging
2.    What Is A Blog?
3.    Why Do People Blog?
4.    Who Can Start A Blog?
5.    The Importance of Blogging
6.    Amateur Vs Professional
7.    Different Type of Bloggers
8.    Paid Blog versus Free Blog
9.    Regular Update of The Blog
10.  The Length of Your Articles
11.  How to Choose a Blogging Site The Importance of Content

Day II: Application of Blogging Concepts

1.    Signing up for a blog account
2.    Creating a profile page
3.    Creating a blog header and logo
4.    Inserting images/photographs
5.    Writing your first blog post
6.    Choosing a catchy article title
7.    The Importance of Content
8.    Sourcing for the right illustration
9.    How to use the auto scheduler
10.  Copyright and plagiarism
11.  Proof-reading your article
12.  How to share your blog post

PREREQUISITES

Good web authoring skill. Having previously taken the Digital Marketing Foundation course, is desirable, though not required. Previous blog management experience will be helpful, but is not essential. 

An application (such as Blogger or WordPress) for writing your assignments. If you don't already have a blog, you will be provided sources for free user friendly applications.

Suggested Books: 

1.    Reasons Entrepreneurs Must Embrace Digital Marketing
2.    Digital Marketing Concepts and Applications

ADDITIONAL INFORMATION 

You will only be allow to participate in the course after you payment has been confirmed. The Digital Marketing Foundation course is intended for students with no previous experience who are seeking beginner level training. 

Refund Policy:  Please read our Terms and Refund Policy before registering for this course. 

Additional Cost: Course materials such as books and software might be required for the course, but are not part of the course fee. Please read the Requirements and Book section for more information. 

Our e-Learning Model: The lessons are video sessions, followed by discussions between the intructor and students to review topics for the day. At the end of the session on Day II, students will have group discussion of the assignments with the instructor. At the end of the course, students can apply for their certificate.