Google Analytics: A Must Have for Digital Marketers

The dynamism of digital marketing and the evolving supporting technological advancement in application development, smarter mobile devices and faster Internet bandwidth, has made it increasing necessary for social media managers and digital marketers to provide constant and detail reporting to their clients about the performance of digital marketing campaigns and brand promotion.

Analytics have become an essential and valuable tool for digital marketers, and an important element in the development of digital marketing strategies, tracking of advertising campaigns, website visits, engagements, sales, target audience and other vital tools for measuring the performance of ads and promotions.

The data collated from the user analytics helps in the strategic planning phase of advertising campaigns, as well as in the decision-making stages. Having prior knowledge of the time of the day your site is most visited, helps you to plan and schedule your campaigns in such a way that it reached to the targeted audience just when it matters the most. 

Analytics also help digital marketers to determine which of the products appeal the most to your target audience, thereby helping to streamline and position marketing campaigns that are targeted only at the most effective channels, thereby ensuring the elimination of errors, reduction of failure rate and wastage of valuable resources.

There are many sources through which you can get analytics. Most social media sites provide analytics and this includes blogging sites. Sites such as Facebook, Twitter, Blogger and others have extensive data about the number of visits, clicks, likes, shares, comments and posts as well as other critical information regarding the site.

Shortened link services such as Bit.ly, Goo.gl, Lnkd.in, Owl.ly, Deck.ly, and sharing sites such as AddThis are some of the other sources of analytics for digital marketers, but of these free analytics sites, none can measure up in terms of functionality, with Google Analytics, by the simple fact that most of them focus on generating analytics only for subscribers to their sites.

Google Analytics on the other hand, can provide analytics for different websites managed by a digital marketer and allow users to create new analytics account for other websites that they manage, and generate codes which are embedded in these other websites, which makes it possible for them to monitor closely the performance of sites under their management.

For as many websites as the codes are embedded, Google Analytics allows users to generate separate analytics for each. This tool also provide critical analytics for websites developers and designers, which includes page count and other performance tracking of digital marketing campaigns.