Entrepreneurship Vs. Employment – The Digital Marketer’s Stand Point

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In the cause of my digital marketing practices, while prospecting and trying to market website design and digital marketing services to both high net worth individuals and small business owners, I have come across certain category of individual who are gainfully employed and have several years of work experience, with a stable financial background, enough to finance a medium sized enterprise without any form of assistance from a financial institution.

The position of this set of people is quite an enviable one. They have a lot to their advantage, which if harnessed properly could provide the basis of a successful business startup. At the level they are, all the requirement they need to setup a thriving enterprise is available, and the fact that they have an occupation in their present employment resolves one of the vital requirement of a new startup, which is the necessary skill set.

The other aspect that also counts in their favour is experience, especially for those that have put in above five years of service. For many in this category, who may have also built a strong industry networking during their cause of work, have the necessary contact and industry knowledge of the big players. They have most of what they need to startup, such as finance, skill, experience, networking and knowledge of the industry.

Sadly, a large percentage of people in this category have no immediate plan to startup their own business, despite the enormous resources in their disposal. These group of people are often the ones that are the big spenders, buying a new car worth over $120,000, spend even more in purchasing a new house in a porch estate and embark on frequent expensive trips abroad during their vacations.

Do you know that the cost of acquiring such a car alone, may be enough to setup a functional service business or a cottage industry, which include the building, furnishing, machinery, raw materials and staffing cost that potentially, can pay the salary they currently earn? Some people are not just cut out to make money outside gainful employment.

On the contrary, there are this other group of people who do not have all the finances, contact, skill and experience of the first group, but endeavour to start up their own business while still in employment. This group constitute the small shop owners scattered around you. They are the ones you also find online using digital marketing channels to promote their business and making a fortune out of it.

This group of people are the hard-working ones and they are the prosperous group of people who will not be destabilized should their full-time employment stops, either by retirement or they are kicked out. The extra stream of income they have built through their enterprise over the years finally pays off in the case of any eventuality. On the other hand, the first group of people with the extravagant lifestyle will experience quite the opposite; they will experience greatly disability and shock.

Digital marketing is the best method to promote your product and services and increase sales. It is also the most cost-effective channel of advertising. Research shows that digital marketing is 65% less costly than traditional advertising and produces thrice the return on investment. If you are an entrepreneur and are not already using digital marketing to boost sales, start now.

Well, if you are in the category of those who are gainfully employed and have not yet started your own small business already, now is the time to kick off. Don’t wait until you are kick out, because it may be too late.