Seven Avoidable Digital Marketing Bad Habits
https://admateacademy.blogspot.com/2017/08/seven-avoidable-digital-marketing-bad.html
 |
Many business owners suffer from ignorance and thus, deprive themselves of the enormous opportunities available on the Internet and substantially increase their target audience and improve profitability. I must admit that there is a greater percentage of noise about digital marketing on the Internet than genuine information. It is therefore extremely difficult to filter out the noise if you do not have the prerequisite knowledge or training to do handle it.
It is indeed true that digital marketing has a 67% higher success rate than tradition marketing methods, and it is a fact that digital marketing revenue earnings globally surpasses those of print media, television and radio advertisement combined. Digital marketing is three times lower in cost than traditional advertising, and it produces the highest ROI. Also read one of my previous articles titled “Seven Digital Media Marketing Channels with the most ROI.”
In fact, if digital marketing is so strategic and extremely profitable, how then do many business owners find it difficult to embrace digital marketing and hence fail to exploit it and are reluctant to promote their business on the Internet? There are many reasons for that, but I am going to elaborate on only seven of the most cogent bad habits as follows:
1. DIY Digital Marketing
One of the common mistakes many people make is to think or believe that they can do it themselves, when indeed they have not acquired the necessary skill and training. They try using their social media accounts to deliver content believing that it will produce the desired results, but often, they end up disappointed after experimenting and failing to make any meaningful impact.
DIY is best when you have acquired the right knowledge and experience, which empowers you to do it rightly; otherwise, it is advisable to engage an expert who would help to streamline all the details that are necessary to produce a workable digital marketing strategy, avert failure and disappointment.
2. Assume all Campaigns Yield high ROI
The erroneous belief that every marketing campaign must product high returns could result in frustration if it indeed fails meet expectation. There are many reasons why some campaigns fail despite efforts to successfully drive traffic to the product website. Traffic is only about 20% of your success indices, other factors such as quality of product, price, and download speed; ease of navigation and availability of trusted payment systems make up the remaining 80%.
The digital marketer’s role is constrained to just that 20%, and if he delivers as much as 99.9% on his marketing campaign out of that 20% in lead generation to the customer’s website, it still does not guarantee high sales figures if the other 80% is faulty.
That is why it is important that in developing a digital marketing strategy, all the relevant stakeholders form part of the team, which include the web developer, digital marketer, members of the sales and marketing department, the management of the company. This is to ensure that the decisions that will help arrive at the right digital marketing strategy, which will produce the desired results, occur.
3. Start a Bogus Marketing Campaign
Running short marketing campaigns provide the opportunity to assess and re-evaluate your campaign, which then allows you to decide whether to continue or stop. Many advertisers run lengthy campaigns that cost them so much financially, but really achieve little or nothing from these campaigns, because they never had the chance to test the content to find out if they will work in the first place.
4. Too many Repeat Post
Believing that broadcasting or publishing your content repeatedly helps generate more lead, some people send the same post to their audience over and again, which could sometime become annoying. If you continually send the same message to an individual or group, it can cause some people to loss interest in reading your post, and may even make them to unfollow you or outright block your account.
5. Avoiding Collaboration
The old saying that a tree can never make a forest is so true, especially in the area of digital marketing, because it is so broad an industry that it is difficult for an individual or any one company can know it all or have total dominance. Trying to do it alone will only limit your scope and reduce your impact. In areas where you exhibit weaker strength, always try to engage the services of others to help you out.
For instance, if you are a blogger, do not try to be the only one writing articles on your blog, request the contribution of other guest writers. Introducing new contributors to write for you periodically will demonstrate you have a solid network of expats behind you, and it will give credence to your blog and boost your reputation in the industry. Collaborating in the area of training, and inviting other digital marketers, speakers, and co-facilitators to support your programme, is an important aspect to consider.
6. Over Pricing
The Internet has made it easy to compare prices of products and services. It is as simple as going online to search for prices of any service that you need, and a barrage of websites will be displayed that offer that service with their prices. Therefore, charging exorbitantly for digital marketing services will only make you lose customers. Carry out a price survey of your competitors to help you in fixing your charges.
7. Neglecting Analytics
Data gathering is an essential part of digital marketing, because it enables you to analyze the different elements of your campaign, thereby providing information about your target audience, pageviews, reach, engagement and click-through. Analytics also reveal the areas of weakness and strength, which enable you to re-strategize for improved results in subsequent campaigns.
Conclusion
It is important that efforts should be made by both individual and digital marketing companies to avoid these pitfalls, and ensure that you have the best of experience and enjoy high returns on your investment.
