Search Engine Optimization and Lead Generation Strategy

Search Engine Optimization (SEO) is a buzzword frequently used in digital marketing circles. Regardless of the deluge of information about SEO that is available on the Internet and on print, it is amazing that many people still find it difficult to comprehend, mainly, because it is techno-centric, which means that it is a scientific. The need to break it down so that those who are not so technology inclined would also understand becomes necessary.

Search Engine Optimization:

SEO is a process that provide increased visibility and allows a website to appear at the top of the Search Engine Result Pages. For a website to get to the top of a search result requires certain simple routines or activity on the website, and one of such activity is regular update of the website. Secondly, is regular traffic to the site and third but not the least, is the site engagement, which includes likes, comments and shares. These three key activities are crucial and are part of what makes a website visible.


Web Traffic:

Websites that records higher level of activities have higher ratings than those with fewer activities are. Having your website appear in the top position in a search result is a big deal, because, research has shown that 82% of people who conduct search of product or information never look beyond the first page of the search results. What that means, is that the chances of people finding your website during search, are slimmer if you are not on the first page of the search result. Cookies:

The SEO cookies-technology also applies to social media, but unlike websites, social media sites offer better real-time engagement and lead generation tools that allows for manipulation in such a way that it increases visibility. This it finds within the cookies of the website, and with the new information provided, it updates the search engine algorithm and that will affect the position of the website during search, according to the frequency of updates, page views, clicks and engagements.

Live Update:

Another key feature of social media is its ability for users to receive live updates of feeds from friends and connections. These feeds appear in very short time span and in quick frequency and therefore, do not stay in view beyond a few seconds, depending on the number of followers and connections of a subscriber.

Lead Generation:

Website owners use social media to generate leads by posting marketing contents on their social media pages. The short time span that feeds appear on the user’s timeline, poses a challenge, and to ensure that your content maintains a certain level of visibility, it would have to be reoccurring; and that is the hard part. The higher the number of times your content appears on the feed, the more followers and engagements you are likely to receive. The success of your social media campaign depends largely on the number of repeat broadcast, and then the quality of the content itself. Well-produced video contents enjoy higher numbers of clicks and engagements, while photographs/illustrations produce better results than mare text.

Content Update:

The most effective ways to increase the visibility of your websites and listed in the top page of google search result is to update the content of your websites regularly (at least twice weekly), and ensure that you attract more traffic to your website; by using digital marketing channels, so that you can increase the number of visits and engagements. To enable a website to appear at the top of a google search result, the content of the website requires constant update. Because the way search engines work, is that they scan a website for new content, page views, clicks and engagements. 

Conclusion:

For a website to become visible on the Internet, quite a lot has to be done and this sometimes requires skilled professionals. The process of managing and regularly updating your website content personally, is rigorous to say the least, and that is why it becomes necessary to engage the services of a digital marketer to help automate the update of your web content or broadcast of our ads campaign and to track its performance, which is quite crucial.