Marketers Guide for Developing a Digital Marketing Strategy

Success is the reason for planning, and strategy is a process that helps to achieve our online marketing goals. Any organization that wants to run a successful digital marketing campaign must first put in place an effective digital marketing strategy. The key criteria for introducing a digital marketing strategy is for the organization or individual to first understand the principles of digital marketing. As increasing numbers of companies are participating in online advertising, the need for organizations to develop strategic marketing plan to promote their brand online becomes inevitable. 

What is Digital Marketing Strategy? 

Digital marketing strategy is a series of planned activities aimed at achieving a desire result. Digital media marketing strategy, can thus, be define as an online marketing process created to ensure that its implementation produces the desired results. Digital media marketing strategy is defined by Blog.hubspot.com as the series of actions that are going to help you achieve your goals using online marketing. 

Why Have a Digital Marketing Strategy?

Digital marketing is dynamic and it requires developing a workable strategic marketing plan, understanding how to combine channels to produce the most effective ROI, close monitoring of the performances of the various marketing campaigns, keeping up with the trends in the industry, and regularly exchange and share ideas with industry experts and influencers.

This responsibility most of the time rest in the shoulders of the marketers or on the digital media communicators, and it is for this reason that industry practitioners are obliged to develop the skills required to assist organizations develop effective digital media marketing strategies. Any company that decides to invest in brand promotion online expects good return on investment, and such digital media marketing strategy must be able to offer clearly defined objectives and produce a measurable impact on sales.

Developing an effective digital marketing strategy is an integral part of the corporate business strategy, and providing the necessary framework and processes that leads to an effective digital marketing campaign, becomes necessary.

Integration of online and traditional marketing principles. The consideration of traditional marketing theories and practices gives a broader framework of how to implement your digital media marketing strategy. This will offer better options and provide the necessary baseline for attaining and implementation of an informed strategic marketing decisions. 

Develop a strategic planning team

Putting together a cross-functional team comprising the executive leadership, marketing and information technology groups. This will help ensure the collaboration of all the relevant departments required to develop an effective digital media marketing strategy. 

Aligning with corporate business strategy

In developing a digital media marketing strategy, it is quintessential that it is tailored to conform with the overall business objectives that are in line with specific annual business priorities and initiatives of the organization. 

Provide clear business and brand development objectives. The digital media marketing strategy must provide clear business objectives, effective brand guidelines and a lead generation plan to increase sales. These objectives should be tied closely with SEM analytics from the various marketing channels. 

Targeted campaign on specific audience

Develop a digital media marketing strategy that focuses on retention of existing customers and attracting leads from a specific interest market. This is to provide a clear direction and understanding of the digital media market environment, its relevance and rationale, particularly how it influences results in the present as well as in the future. 

Environmental Influence

Understanding the environment in which an organization operates is fundamental to its strategic business plan, and in order to be successful in any industry, organizations must have good knowledge of things that affect sales of their products or services. When conducting an analysis of the impact of the environment on digital media marketing, many of its attributes are present in traditional consumer market place. However, ecommerce provide organizations with unique tools to analyze information specific to its environment. 

Technology Drive Solution

The Internet provide a basis for global communication, and understanding how internet commerce, riding on this technology, impact on world economy must be clearly understood and appreciated. Heraclitus said “Nothing is permanent, but change.” True to type, the Internet has witnessed tremendous transformation over the years developing from gigantic mainframe computers to accessory-type mobile devices. E-commerce literally means ‘electronic commerce’, a means of trading between inter-connected computer systems using telecommunications channels. 

Define a workable mix of channels

The key criteria for a successful digital media marketing campaign is the effective application of the corporate marketing strategy and developing a clear process of determining which of the various channels forms your digital media marketing mix. 

Integrated technology solution

E-commerce ride on a dynamic and an ever changing technological environment. Certain challenges are encountered in determining the appropriate and most effective technology solutions in the implementation of the corporate digital media marketing strategy. Issues such as website development, payment merchant, email marketing software, and even systems requirement and IT support staffing, are all areas that need to be fully addressed.