Facebook for Workplace A new Social Enterprise Solution
https://admateacademy.blogspot.com/2020/06/facebook-for-workplace-new-social.html
The social media giant, Facebook has relentlessly continue to break
new grounds in the social media arena, as it joined the big league of
Software-as-a-Service (SaaS) providers such as Microsoft and Slack with the
introduction into the market of its cloud solution, Workplace by Facebook, an
enterprise social media application for corporate users.
It is nearly three years now since the business social network launched its application in October 3, 2017, when the company introduced some of the key features of its immensely subscribed social platform services that are associated with Facebook to the corporate community.
Mostly because of privacy, virus and hacking concerns, many of the large corporations had to introduce firewalls to help control access to the Internet and block access to many social media sites including Facebook on their computer network. This has to a large extent limited the use of Facebook and other social media networks in the workplace. By the launch of Workplace by Facebook, the social network company has risen to the challenge by providing a secure environment for social networking and collaboration in the corporate sector.
Pricing
The new social media application is available in both free and paid versions for desktop and mobile, and the free version provides all the regular Facebook features such as group chat and online collaboration. The paid version has three categories of based on the number of users, and each category has a different charge.
One of the most salient feature of the paid version of Workplace is the admin control. It also has some addition third party file management tool. It is highly user-friendly and has a simple but great User Interface (UI). Users can make a voice call or FaceTime from their desktop. In all these features, the one that capture my interest the most it the ability to easily search and find colleagues.
Workplace by Facebook has a flexible pricing structure. For instance, for an organization that has up to 1000 monthly active users, it will cost $3 per user, and if the number of active users exceed 1,000 and up to 10,000 is $2 per user. The third category, which cost $1 per user is for large corporations that have over 10,000 active users.
Benefits
Workplace is a social collaborative platform that gives users the same Facebook experience, besides the fact that only employees of the organization have access to contents that are posted. It has Live video streaming, chat, groups, news feed updates, personal profile and media file storage; It has additional secure collaboration tools and admin support. Users can also receive mobile alerts, monitor and analyses engagement.
Users can communicate via groups, chat with their colleagues and offer other great social network tools that the original brand is known for. With Facebook by Workplace mobile app, it is possible for companies to drastically cut down on the use of laptops for off-station employees that do not require a workstation but wants to work on-the-go.
Examining the current growth rate of social enterprise solution providers such as Slack, which already boast of well over 500,000 active users, and Workplace securing another 50,000 active users in just a little over a year, up from 30,000 in 2017, shows a high penetration and acceptance of social enterprise by the business community.
Challenges
Workplace will deprive advertisers, content curators and digital marketer’s revenue from advertising, content and ecommerce. The reverse is the case of Facebook, the company certainly, will see huge revenue inflows from Workplace.
The meaning of all this is that, Workplace will not only cause a reduction in revenue in the digital marketing industry, it will also lead to a lower B2B social media penetration rate in the years ahead.
How to Join Workplace
Joining Workplace by Facebook is quite easy, and all that is required from a new user is to follow the five simple steps below:
1. Join Your Team
2. Go to Get Started
3. Fill out the form and click Preview Profile
4. Create a Password and then click Find Your Team
5. Join a group and open your news feed.
Workplace by Facebook has received tremendous acceptance from the corporate world. Julien Codorniou, VP at Workplace by Facebook told the media that more than 30,000 companies are using the social network globally, which already is about 80% of the global workforce; and that is an increase of 14,000 from what it was in 2016.48
The closed nature of Facebook by Workplace creates enormous limitations for advertising and digital marketing practitioners. It restricts healthy B2B exchange of content and advertisement, thereby removing the commercial value that is usually associated with social media networking sites, which is the essence and thrill of social engagement.
It is nearly three years now since the business social network launched its application in October 3, 2017, when the company introduced some of the key features of its immensely subscribed social platform services that are associated with Facebook to the corporate community.
Mostly because of privacy, virus and hacking concerns, many of the large corporations had to introduce firewalls to help control access to the Internet and block access to many social media sites including Facebook on their computer network. This has to a large extent limited the use of Facebook and other social media networks in the workplace. By the launch of Workplace by Facebook, the social network company has risen to the challenge by providing a secure environment for social networking and collaboration in the corporate sector.
Pricing
The new social media application is available in both free and paid versions for desktop and mobile, and the free version provides all the regular Facebook features such as group chat and online collaboration. The paid version has three categories of based on the number of users, and each category has a different charge.
One of the most salient feature of the paid version of Workplace is the admin control. It also has some addition third party file management tool. It is highly user-friendly and has a simple but great User Interface (UI). Users can make a voice call or FaceTime from their desktop. In all these features, the one that capture my interest the most it the ability to easily search and find colleagues.
Workplace by Facebook has a flexible pricing structure. For instance, for an organization that has up to 1000 monthly active users, it will cost $3 per user, and if the number of active users exceed 1,000 and up to 10,000 is $2 per user. The third category, which cost $1 per user is for large corporations that have over 10,000 active users.
Benefits
Workplace is a social collaborative platform that gives users the same Facebook experience, besides the fact that only employees of the organization have access to contents that are posted. It has Live video streaming, chat, groups, news feed updates, personal profile and media file storage; It has additional secure collaboration tools and admin support. Users can also receive mobile alerts, monitor and analyses engagement.
Users can communicate via groups, chat with their colleagues and offer other great social network tools that the original brand is known for. With Facebook by Workplace mobile app, it is possible for companies to drastically cut down on the use of laptops for off-station employees that do not require a workstation but wants to work on-the-go.
Examining the current growth rate of social enterprise solution providers such as Slack, which already boast of well over 500,000 active users, and Workplace securing another 50,000 active users in just a little over a year, up from 30,000 in 2017, shows a high penetration and acceptance of social enterprise by the business community.
Challenges
Workplace will deprive advertisers, content curators and digital marketer’s revenue from advertising, content and ecommerce. The reverse is the case of Facebook, the company certainly, will see huge revenue inflows from Workplace.
The meaning of all this is that, Workplace will not only cause a reduction in revenue in the digital marketing industry, it will also lead to a lower B2B social media penetration rate in the years ahead.
How to Join Workplace
Joining Workplace by Facebook is quite easy, and all that is required from a new user is to follow the five simple steps below:
1. Join Your Team
2. Go to Get Started
3. Fill out the form and click Preview Profile
4. Create a Password and then click Find Your Team
5. Join a group and open your news feed.
Workplace by Facebook has received tremendous acceptance from the corporate world. Julien Codorniou, VP at Workplace by Facebook told the media that more than 30,000 companies are using the social network globally, which already is about 80% of the global workforce; and that is an increase of 14,000 from what it was in 2016.48
The closed nature of Facebook by Workplace creates enormous limitations for advertising and digital marketing practitioners. It restricts healthy B2B exchange of content and advertisement, thereby removing the commercial value that is usually associated with social media networking sites, which is the essence and thrill of social engagement.
