Effective Blogging for Professionals

In its earliest form, a blog was simply an online logbook for keeping daily reports of personal experiences or notes about products and services, updated regularly. Blogs, unlike physical logbooks, are not fully private, because they are visible to the public on the Internet, meaning that all 4.5 billion Internet users worldwide might see a blog posts. Blogs have become more sophisticated and advanced social media websites with shorter articles, informal style and regular content update.

What Is A Blog?

A blog is a regularly updated website or web page owned by an individual, a small group of people or company, which is usually in an informal conversational style. By definition, blog is a social engagement tool and a means of communicating ideas, market the brand or pass information to customers about new products and services. Blogging is a pre-occupation and a passion to share information and engage the public.

Why Do People Blog?

The reasons why people start blogging differs from one individual to the other, while some people blog mainly to share their personal experiences, others do so to promote their products and services. Whatever the reason for blogging, the focus is to reach out to as much of the over 4.5 billion daily Internet users as possible. Blogging is a big business and it is one of the most used social media channel by digital marketers.

Who Can Start A Blog?

Anybody can start a blog, provided you understand the features, know how to use the tools, write simple but short articles and you can use the share button to distribute information to other social media sites. As long as you can do all of these, technically, you are a blogger. The act of blogging, though simplistic, it could be quite challenging, largely depending on whether you are an amateur or a professional blogger.

The Importance of a Blog

Blog is one of the most effective and most used content marketing channel by digital marketers. Worldometers Blogging Report for 2020 shows that there are over 2.3 million blog post every day. A new blog is posted every 30 seconds, and over 152 million blogs are on the Internet. Average monthly earning for bloggers is about $1,500 and the very successful one amongst them make as much as $250,000 monthly. The leading bloggers in the world are mostly from the United States and United Kingdom with revenue earnings of up to $500,000 yearly. These numbers emphasizes the vital role blogging plays in the emerging digital economy.

Amateur Vs Professional Bloggers 

Most private bloggers are amateur who blog simply for passion. Often, they post short comments or share post from other sources, whereas the professionals blog for a living, and because they make money from blogging, their posts are much more detailed and specialized in nature. Mainly, the focus of a professional is to have a large audience of active followers, which in turn helps to attracts advertisers that make use of their platforms for lead generation or promote their brands.

Different Types of Bloggers

Digital marketers, social media managers, content curators and influencers are all content marketers, but not all of them are bloggers. Most professional bloggers either write their own articles or pay for content to update their blogs on a regular basis. These articles are often well-researched and usually about a product, service or a review of other brands. Bloggers create media contents that helps to attract traffic to their websites or generate leads to the websites of advertisers.

Paid Blog Vs Free Blog

Using paid domain does not guaranty success as a blogger. Many bloggers out there use free blogging sites and earn substantially. However, paid blog has obvious advantages over free blog, especially, for being a private domain. Nonetheless, quality content remains key to becoming a successful blogger, and these contents may be either an article, illustration, photograph, video, cinemagraph, GIF animation, eBook etc., which used either combined or separately. To produce quality content, a blogger must have both the expertise in content curation as well as experience on the job.

Regular Update Of The Blog

The frequency at which you update your site is crucial to becoming a successful blogger. A blog is require to be updated at least once daily, to enable Google Search Engine to index the site each time it visits, which helps to improve the rating on the SERPs. Google crawler do not index sites that are not updated, hence reduces visibility. Some top blogger post as many as four articles each day, and the more daily post you have, the more favourable crawler rating the site enjoys, which ultimately leads to more traffic.

The Length of Your Article

The length of the article you have on the blog also has enormous impact on the rating of the site, which varies from one blogger to the other. Some post are just short comments of not more than one or two sentences and you find many of such among amateur bloggers. Whereas for the professionals, the length of their articles range between four hundred to well above one thousand words, and often, with or without media content.

How to Choose a Blogging Site

The most common blogging sites are free and amateurs use majority of them. Most professional bloggers prefer to use paid or private domain. There are many blogging sites that offer both free and paid options, and most of them prefer to use the one that is more suitable, especially, in terms of budget, functionality and features. Google Compare Search Index, which is in the next slide, shows a chart of five of the most searched blogging sites in the last 12 months globally, by interest and region.

What Can You Blog About?

You can blog about any subject. A blogger can be any one and in any profession, discipline or business segment. The objective is to target a large audience and attract as much traffic to the site as possible to help produce the desired conversions. For a blogger to achieve this objective, emphasis must be on producing quality content, regular updates of the site and frequent site promotion.

The Importance of Content

Good content attracts high number of views, encourages returning visitors, creates loyal customers and increases conversion. A properly researched, well written and thoroughly proofed article stands a good chance of improving the rating of your site by Search Engines. Content is king is a common parlance in the digital marketing industry, which emphasizes the importance of good content. A blogger must be thorough and avoid grammatical or spelling errors as well as crossed-checked all the facts and references for accuracy before publishing.

Conclusion

Blogging is one of the most effective and most used content marketing channels by digital marketers because it creates an avenue to related directly with the audience in the social media environment, positioning yourself as an expert in the specific subject area that you write about, which allows you to take your rightful place in the in the industry as a practitioner. Blogging also help to rapidly increase your brand visibility as the contents you publish is regularly visited and rated by Google crawler. All of these activities culminate to high conversion rate, which ultimately results to high ROI.