Book Presentation: Reasons Entrepreneurs Must Embrace Digital Marketing
https://admateacademy.blogspot.com/2020/05/book-presentation-reasons-entrepreneurs.html
July 27, 2019 heralded the presentation of the book titled, "Reasons
Entrepreneurs Must Embrace Digital Marketing by March Oyinki," after years
of preparation, took place at the prestigious Tiger Active Sport Center,
Sangotedo, Lekki in Lagos at 10am and in attendance where friends and
members of the business community with the media also present.
The event was chaired by Honourable Kuroakegha Dorgu, former member of the
Bayelsa State House of Assembly and Bayelsa State Commissioner for Land
and the Environment, during the unveiling of the book, highlighted the importance of digital economy and why this book is coming at the right time.
"There has never been a time more appropriate to publish such an important book about digital marketing than this moment." He said. "This book will not only be launched here in Lagos, there must be a re-launch in Bayelsa."
"The book reviewer, Mr. Amos Esele, seasoned journalist, prolific writer and publisher of the ThisAge online newspaper, gave an outstanding presentation. "The digital world is here with us." He said. "This modern day reality may be an
unfamiliar terrain to many of us boomers who were born in the 60s, but
with this book, you are on familiar ground."
Even many in the academia, sometimes find it incomprehensible because of the
intricate nature of the subject, which is dynamic and tends to change quite
rapidly, thereby presenting a difficult that many find hard to catch on
to. That is true
especially when you consider the array of digital marketing channels that one
must contend with when developing a corporate digital marketing strategy.
Still, for the millennial generation who are so Internet savvy,
digital marketing poses quite a challenge, as many of them erroneously see
digital marketing mainly as social media.
This is why this
250-page book, titled, 'Reasons Entrepreneurs Must Embrace Digital Marketing,' should be a must-read by all. Its thirty-chapters scintillates with all the
dynamics, trends and indeed, the ABC of digital marketing."
The book is a hands-on guide to the subject, written specifically to provide
guidance to start-ups and entrepreneurs who are finding new, innovative and
effective ways to engage millions of Internet users surfing for products and
services, with the intent to drive traffic to their websites and scale up
businesses in quantum leaps.
It reveals
some of the intricacies of digital marketing that will help readers have clear
understanding, expand and transformation their digital experience in the
emerging global digital world.
The book is rich in content, and covers many critical topics in digital marketing, which are useful to both entrepreneurs and students of media and communications.
Some of the subject covered include website development and authoring,
e-commerce, affiliate marketing; and social media, blogging, lead generation
and product promotion.
It contains
enormous resources on digital transformation and innovation, covering some of
the latest digital marketing trends such as Artificial Intelligence, Cloud
Computing, Internet of Things, 3D Printing, Drone delivery services and many
others.
It will also expose the entrepreneur/readers to some of the new twist, tricks and tips on the topic; how to explore digital marketing to expand your business.
For the curious and tech freak as well, the author’s conversational style
makes for companionship and leisure reading.
A prolific
writer, blogger, communicator, social media campaigner, trainer and
entrepreneur, Oyinki is the author of two earlier books – Digital Marketing
Concepts and Applications as well as Digital Marketing Reference Guide, CEO
and founder of Admate Communications Limited, a digital marketing company and
publishers of the Digital Merchant Series. He is in his elements in this new,
concise book.
As former employee of Chevron Nigeria Limited and
the Public Affairs Section of the US Consolate, where he had the
opportunity to practice what he preaches, he has put his wealth of research
and working experiences into this information-packed book.
This book is a must read for
all who wants to benefit from the new, engaging digital world.