How To Market Digital Marketing

© 2017 March Oyinki

Digital marketing, like most other businesses, also require an effective marketing strategy. Marketing digital marketing as a brand, is as important as marketing any other brand. Starting out as a digital marketer without first putting together a thorough marketing strategy that provides the basis of how to market your brand could result in failure, not withstanding how much you may have invested in the business.

Digital marketing is a very broad industry, which covers a wide range of marketing channels and some of the common and most used marketing channels include, social media, affiliate, email, mobile, inbound, content, SEO, blog and many others. Each of these marketing channels are effective when used separately and could produce dramatic results when combined.

The digital marketing industry is growing quite exponentially, and this growth is associated with advertisements in social media and mobile devices; the two largest influencers and bedrock of digital marketing. As a digital marketer, developing the required skills and knowledge as well as broadening your understanding of the various marketing channels is essential to be a successful digital marketer.

It is also necessary to plan your marketing mix in such a way that it produces higher RIO. Using too many channels at the same time in a campaign may span out the impact too thinly for it to produce the desired result. Focusing on too many channels creates distraction, impedes the intensity and diminishes the result that using just a few effective channels would produce.

Developing a marketing strategy that ensures success; A strategy that is compact and have the potentials of achieving high returns. When selecting your marketing mix, it is crucial to consider at the top of your list two of the most effective digital marketing combo, which is social media and mobile as your foundation of your strategy.

This is so because, both social media and mobile marketing are the two most dominant platforms that over 80% of Internet users globally subscribe to. Social mobile has continued to grow and increasing number of digital marketer are depending more on social media and mobile devices. A combination of social mobile in a well-articulated manner produces higher returns than what is obtainable with website and desktop computers.

It is also important to choose a content type that has high yielding potentials such as video, videography, animated GIF and illustration. These mediums have been used by digital marketers for decades ad are proven to be quite effective in delivering advertising campaigns. Making the right choices in selecting your marketing mix is key to being a successful digital marketer.

Most marketing campaigns have target audience and the type of product or services marketed is often determined by the target audience. As such, choosing a marketing mix for a brand or business depends largely on the age, gender, class and niche market of the audience; and it is never a one-size-fits-all strategy. Each campaign has its own unique strategy, and as a digital marketer, understanding the principles becomes vital when developing a marketing strategy for your brand, just as it is fundamental for your clients.

Beyond just knowing the principles and publishing them on blogs as an expert, digital marketers have to also be on the streets like any other entrepreneurs would, and endeavor to solicit for customers. The best form of marketing still remains the face-to-face approach, and that is because it is always easier to persuade someone when having a personal discussion than not, because, it is easier for the customer to evaluate you and build confidence and trust during physical contact than through digital marketing channels.

The combining face-to-face marketing with digital marketing is a highly effective marketing method. Where face-to-face is not achievable because of geography or location, use email marketing. Email marketing produces similar results as face-to-face marketing. Emphasis must be given to the fact that customer engagement is an integral part of marketing and digital marketing is not an exception.

In conclusion, consideration must be given to the following when developing a marketing strategy for your digital marketing business:

Firstly, base your marketing strategy on social media. Select a few of the most effective channels that is suitable for the kind of audience that require your services.

Secondly, focus on mobile marketing. Because it is the most used device type to access the internet and it also has the largest market share.

Thirdly, use a content type that produces the highest conversion rate. Content type such as video, radiography, animated GIF and illustration.

Lastly, engage the customer in face-to-face discussions. Face-to-face is the best, and whereby it is not possible to do so, introduce email marketing in its place.