20 Amazing Digital Marketing Facts

© March Oyinki 2017

A lot have been written about digital media marketing and an overwhelming amount of statistics out on the internet that sometimes marketers get lost in this enormous maze of information. Listed below is an update of some amazing facts about digital media marketing:

1. Do you know that brand identity is your company’s visual image and graphic elements, which includes logo, colour, fonts and templates what makes your brand unique?
2. Do you know that a website is the online business location or address where customers interact and transact business with you company?
3. Do you know that 94 percent of buyers use search engine to find products before making purchase?
4. Do you know that search engine accounts for 65% of online sales and over 75% searchers click results on the first page of the search results?
5. Do you know that Pay-Per-Click (PPC) ads help to boost Google and other search engine rankings, and improve your brand visibility?
6. Do you know that blog is the most used content marketing channel, and the best way to increase your reach, expand your audience, build credibility and drive traffic to your website?
7. Do you know that email marketing is the least used channel but produces the highest ROI because it is private, personal and permission-based?
8. Do you know that social media is the ultimate tool for market research, and it enables you to monitor and obtain customer reaction and understand their needs?
9. Do you know that lead magnets are free offers that inspire people to join your email list and offer permission to correspond with them?
10. Do you know that marketing automation can reduce time and effort, improve lead generation and increase conversion rate?
11. Do you know that 90% of all organizations use content in their marketing efforts, and that content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. [Demandmetric]
12. Do you know that 94 percent of buyers conduct some form of online research before purchasing a product?
13. Do you know that in the next three years, 80% of the buying process is expected to occur without any direct face-to-face interaction?  [Go.market-bridge]
14. Affiliate Marketing will continue to record the highest revenue earnings globally, accounting for $6.8 billion over the next five years.
15. Digital Advertising revenue will account for US$198,439m in 2017, and Global mobile advertisement spend in the same period will account for nearly 62%, while Social Media Advertising will reach US$27,065m.
16. Do you know that digital marketing success rate is as high as 65%? An effective digital marketing strategy helps to define the scope, budget and medium that produces the most outcomes?
17. Do you know that blogs are the most effective content marketing channels and one of the best ways to increase your reach, expand your audience, and build credibility?
18. Do you know that 90% of all organizations use content in their marketing efforts, and that content marketing costs 62% less than traditional marketing and it generates about 3 times as many leads?
19. Do you know that Affiliate Marketing will continue to record the highest revenue earnings globally, accounting for $6.8 billion over the next five years?
20. Do you know that digital advertising revenue worldwide reached $542.55 billion in 2016 and will increase to $674.24 billion by the end of 2020?
    

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Aug. 18 2017, Google search for "digital marketing" produced about 155,000,000 results and this article is seventh on the generic listing. #DigitalMerchant