Five Quick Strategies for Online Marketers

© March Oyinki 2017

It is no longer an option for businesses to have an online presence, it is now the ideal thing, and what is even more important is how to resolve the challenges that precede going online. Right from the point of securing a domain name to when you choose a merchant account, some hard decisions about costing, management of the website, maintenance and support services have to be made.

The very issue of sales of products and services and lead generation, presents fresh set of challenges. It is in anticipation of challenges that business owners have to develop online marketing strategies to provide the necessary framework for the promotion of their brand. The very act of digital media marketing is quite challenging, and understanding how to apply the right marketing mix and adopting workable online marketing strategies are of great essence.

Let us tell ourselves the truth, there are times you just wonder which online marketing channel of all that exist, can best deliver your campaign. Some marketers have a hard time figuring out the right marketing channels, and understanding how best to combine them to achieve the right mix. The fact that marketers are bewildered because of the galaxy of online marketing options before them, predicates the reason for this article.

Five Simple Online Marketing Steps:

Following are some online marketing steps that have undergone thorough trials and well researched by some of the best digital marketing professionals in the industry, and they have shown proven high performance levels and predictable ROI.

1.      Content Marketing 

Content marketing has been successively rated as the most effective digital marketing channel by industry experts including Google engineer, Matt Cutts who said that in Google algorithm, good content matters more. Content marketing has been proven by industry experts the most used channel, and all the analytics and revenue earnings are indicative of this fact. The most used content type by marketers in 2016 are photographs/Illustrations, therefore, if you want to implement a successful online marketing campaign, the first step is to develop good content.

2.      Social Media Marketing

Blogs are on top of the list of the most used social media channels for digital media marketing. Blogs are also the most effective and the best way to market content online, and best social media platform shows Facebook being the clear lead as the most widely used social media website by marketers. It also ranked as the highest revenue earner in 2016. LinkedIn too the top position as the best B2B social media channel and marketers favourite.

3.      Search Engine Marketing (SEM)

Google Adwords is leading the pack as the most used paid Search Engine Marketing channel. It has been rated as the most effective way to general lead and boost search engine ranking. Google is the top search engine for online marketers in the year 2016 and that is not going to change very soon, especially with the future of SEM, moving towards mobile marketing.

4.      Email Marketing

Email marketing is a quiet achiever and one of the least used but most effective marketing channels in the digital marketing mix. This is particularly true because of the low cost of implementation, and its personalized nature. Email marketing has been adjudged the most used for newsletter distribution and also an effective way to generate lead.

5.      Social Media Platform

In 2016, 68.3 percent of internet users were social network users and these figures are expected to grow. Social networking is one of the most popular online activities with high user engagement rates and expanding mobile possibilities. As of the end of 2016, Facebook was reported to have 1.86 billion monthly active users, making social network giant the current market leader in terms of reach and scope, this is according to Statista.

Conclusion

A corporate digital marketing strategy that builds all these into its planning framework, and implemented with prudence, such as monitoring the analytics and taking critical decisions on advertising and marketing spends based on these data, will surely provide the expect return on investment.
_____________

By sharing, we gain from each others experiences; share your thoughts with us using the comment box below. You can also share this article or others, so that you connections can benefit too.