Digital Marketing Foundation - DMF-S1
ABOUT THE COURSE
Digital Marketing Foundation is a two weeks course, which examines how digital tools such as the Internet, smartphones, drone and 3D printing are transforming the world economy through digital marketing by empowering the consumer to take charge of their marketing campaigns. This course is part of the Diploma in Digital Marketing programme, which is flexible and has an incredibly competitive price. This six hour a week course will teach you the rudiments and functionalities of digital marketing as part the Digital Marketing Certificate programme.
Who can apply: webmaster, web developer, project manager, blogger, social media specialist, digital content producer, writer.
TAKE AWAY
At the completion of this course, participants will learn the fundamentals of digital marketing and how digital marketing tools work. You will also be able to utilize these newly acquired skills to market your brand effectively and mastery of the concept of digital transformation, why we must embrace digital marketing, what brand visibility is all about, Search Engine Optimization and how to choose the right Keywords. In addition, knowing various digital marketing channels, the reason good content is important, how to promote your brand on social media and zero budget online business.
CURRENT SESSION: March 16 - 27
COURSE DURATION: 2 Week of study, 5 - 6 hours / week
COURSE FEE: N80,000.00
COURSE METHOD: Online / Classroom (optional)
COURSE OUTLINE:
WEEK 1 - Digital Marketing 101 Beginners Class
1. What is Digital Marketing?
2. Importance of Digital Marketing
3. Features of Digital Marketing
4. Digital Marketing Channels
5. Social Media Marketing
6. Bait Advertising and Fake News
7. Benefits and Challenges
8. Digital Marketing Concepts and Governance
9. Email Marketing
10. Affiliate Marketing
WEEK 2 - Brand Visibility for Entrepreneurs
1. What is Brand Visibility?
2. Elements of Brand Identity?
3. Brand Identity and Reputation
4. Brand Identity is Tied to Reputation
5. Introduction to SEO
6. Why Search Engine Is Relevance
7. Search Engine Marketing
8. Choosing the Right Keywords
9. Regular Content Update
10. Generic Search
Prerequisites
Good web authoring skill. Having previously taken the Digital Marketing Foundation course, is desirable, though not required. Previous blog management experience will be helpful, but is not essential.
Requirements
An application (such as GoToMeeting) is required to participate in the programme and for writing your assignments you must have a Gmail account. If you don't already have any of these, you will be provided sources for free, user friendly applications.
Books:
Suggested Book - Reasons Entrepreneurs Must Embrace Digital Marketing
Suggested Book - Digital Marketing Concepts and Applications
Additional information:
You will only be allow to participate in the course after you payment has been confirmed. The Digital Marketing Foundation course is intended for students with no previous experience who are seeking beginner level training.
Refund Policy: Please read our Terms and Refund Policy before registering for this course.
Additional Cost: Course materials such as books and software might be required for the course, but are not part of the course fee. Please read the Requirements and Book section for more information.
Our e-Learning Model: The lessons are video sessions, followed by discussions between the intructor and students to review topics for the day. At the end of the session on Day II, students will have group discussion of the assignments with the instructor. At the end of the course, students can apply for their certificate.
Enter this link: http://gotomeet.me/MarchOyinki
Or follow these steps
1. Go to JoinGoToMeeting.com
2. Meeting ID will be provided
