Digital Marketing Certificate - DMC-S2
ABOUT THE COURSE
Digital Marketing Certificate is a six weeks course, which is an hands-on intensive coaching programme that takes you through the use of various digital tools such as the Internet, smartphones, drone and 3D printing are transforming the world economy through digital marketing by empowering the consumer to take charge of their marketing campaigns. This course is part of the Diploma in Digital Marketing programme, which is flexible and has an incredibly competitive price. This six hour a week course will teach you the rudiments and functionalities of digital marketing as part the Digital Marketing Certificate programme.
TAKE AWAY
At the completion of this course, participants will learn the essential elements of Digital Marketing, the values of digitalization and its impact on business to prepare them as competent digital marketing professionals. You will also be able to utilize these newly acquired skills to market your brand effectively and will take away the following:
1. Understanding the concept of digital transformation
2. Why we must embrace digital marketing?
3. What brand visibility is all about
4. Search Engine Optimization
5. How to choose the right Keywords
6. Knowing various digital marketing channels
7. The reason good content is important
8. How to promote your brand on social media
9. Zero budget online business
CURRENT SESSION: April 1 - May 15
DURATION: 6 Week of study, 5 - 6 hours / week
FEE: N120,000.00
DELIVERY METHOD: e-Learning Platform
COURSE OUTLINE:
WEEK 3 - FEATURES OF DIGITAL MARKETING
Course I: Artificial Intelligence (AI)
Course II: Drone Delivery
Course III: 3D Printing
WEEK 4 - FEATURES OF DIGITAL MARKETING (II)
Course I: Ecommerce
Course II: Electronic Fund Transfer
Course III: Digital Marketing Fundamental
WEEK 5 - SOCIAL MEDIA MARKETING
Course I: How to Promote Ads on Twitter
Course II: Executing Ads Campaign on YouTube
Course III: Facebook Advertising
WEEK 6 - SOCIAL MEDIA MARKETING (II)
Course I: How to Promote your Brand on Instagram
Course II: LinkedIn Advertising
Course III: Multi-Channel Marketing
WEEK 7 - AFFILIATE MARKETING
Course I: Identifying the Right Keywords
Course II: What is an Identifier?
Course III: The Importance of Conversion
WEEK 8 - AFFILIATE MARKETING (II)
Course I: The Role of Cookies in Affiliate Marketing
Course II: How Affiliate Marketing Works
Course III: The Importance of Good Content
Prerequisites
Having previously taken the Digital Marketing Foundation course, is desirable, though not required. Previous blog management experience will be helpful, but is not essential.
Requirements
An application (such as GoToMeeting) is required to participate in the programme and for writing your assignments you must have a Gmail account. If you don't already have any of these, you will be provided sources for free, user friendly applications.
Books:
Suggested Book - Reasons Entrepreneurs Must Embrace Digital Marketing
Suggested Book - Digital Marketing Concepts and Applications
Additional information:
You will only be allow to participate in the course after you payment has been confirmed. The Digital Marketing Foundation course is intended for students with no previous experience who are seeking beginner level training.
Refund Policy:
Please read our Terms and Refund Policy before registering for this course.
Additional Cost:
Course materials such as books and software might be required for the course, but are not part of the course fee. Please read the Requirements and Book section for more information.
Our e-Learning Model:
The lessons are video sessions, followed by discussions between the intructor and students to review topics for the day. At the end of the session on Day II, students will have group discussion of the assignments with the instructor. At the end of the course, students can apply for their certificate.
Enter this link: http://gotomeet.me/MarchOyinki
Or follow these steps
1. Go to JoinGoToMeeting.com
2. Meeting ID will be provided
