Scale Up Your Website to Improve Sales

Don't just create a website, optimize it! The scale of growth of businesses with online presence as against those that does not have a website is about 80 to 20. The Internet have over 4.5 billion daily active users, according to Statista 2020 Digital Users Worldwide Report. This number exceeds half of the world population, therefore, being online exposes your business to this enormous worldwide marketplace, of which about 3.6 billion use social media. 

The Internet is the single largest marketplace in the world, and setting up a website for your business provides an unparalleled opportunity to access this enormous global market, which allows you to enjoy all the benefits derivable. All the richest companies in the world have businesses that are Internet based, for example, Amazon, Apple, Samsung, Alibaba, Facebook, Microsoft just to mention a few. Without over-emphasizing the fact, the Internet is the fastest ways to grow your business, particularly, when if your website is interactive and has ecommerce features. Businesses that invest on the Internet produce significantly higher returns on investment than those that do not. 

How to Improve Your Site's Performance

When you have already established a small business and you have setup a website for the business, but traffic to the site is extremely low, nothing meaningful is happening on your site, and as a result their is no traffic coming to the site. You do not receive visitors, so their are no engagement from the public, neither is there any conversion or order. This is most likely to happens when you site is not optimized to attract traffic.

There are different reason why some websites are just ordinary static window display with scanty content and are not SEO enabled. A static website means exactly as the name implies, no activities. While the site produces no returns, every year, you spend money paying for annual renewals just to retain the site to ensure it does not go down. As years goes by, your Internet spend increases and it begin to show negative balance in your financial record.

If you find yourself in such a situation, then you must have been wondering why your website is not making any sales? The answer is simply, their is no traffic to your site. You sometimes wonder how you can improve traffic to your website, so you can start making sales. If you are one of those who worry, pause, worry no more, follow these simple recommendations that will help you recover your loses and enable you to enjoy rapid growth from your Internet business.

Ecommerce Plug-in

If you setup a website that is not ecommerce ready, then you are not ready to trade online. Your website is only for window-shopping; visitors will come and leave with making any orders. Introducing an ecommerce page will not only help you to display your products with price tags, it will provide funds transfer functionalities that will enable customers to place orders and make online payment. You will receive transaction notifications each time there is an order and as well, bank alerts for payments made.

You can choose from a wide range of providers, but my favourite one of my favorite is SendinBlue, because it is quite user friendly, and it has all the standard feature of an effective email marketing campaign. 

Search Engine Optimization

If you have an ecommerce website, the next thing you must do, is to promote your site. You have to attract as many visitors to your site a possible to improve your conversion rate. Search Engine Optimization (SEO) is an integral part of the digital marketing processes that helps to increase the visibility of your website and consequently your brand, by using Google AdWords, which enables your site to feature prominently on Google search result.

If you a DIY handy man and you cannot handle the SEO marketing yourself campaign yourself, then get an expert to help you with it. It will cost you are a little but the returns will far out-number the cost.

Multi-Channel Marketing

The essence of digital marketing is the combination of several marketing channels in your campaign to reach a wider audience. Multi-channel marketing requires a careful selection of a few, but effective channels. No specific list of digital marketing channels provides a one-size-fits-all solution to brands. Your choice of channels depends on your audience.

The marketing mix that best addresses each brand differs according to your target audience. It is crucial at this point to understand your market and knowing as well, the channels that best cater for the needs of your target audience before you make your choice. Making an informed choice is key, because the success of your campaign is dependent on it.

Some marketing channels must make your list because of their proven high return on investment over time, and they include the following:

Email Marketing: Email marketing is one of the oldest forms of marketing channels and highly effective, cost a lot less than other marketing channels, and it is opt-in based; meaning that the subscriber grants permission to the site owner to include their email on their distribution list, and this feature is unique to email marketing. Email marketing also allows you to maintain a cordial inter-personal relationship with your customers by sending reminders for birthdays, wedding anniversary, favourite products restock and other personalised messages.

Social Media Marketing: Social media marketing is the top most effective marketing channel and most used by digital marketers. More than 80% of people who use the Internet do so through social media and mobile devices are used 65% of the times. Social media provides the largest audience for brands and products promotions, advertising and contents distribution by digital marketers. If you want to scale up your website and attract great numbers of visits, your first port of call is social media.

The complexities of understanding which of the social media platforms are most effective for your brand, out of the large numbers of social media sites out there, is a source of concern for most website owners and digital marketers. Some social media sites serves specific industry needs such as YouTube for video streaming, Spotify for the music industry, Pinterest for Photographers, and LinkedIn for B2B and others. Therefore, always consult the SME whenever you are in doubt.

Conclusion

Many businesses are reluctant to invest on the Internet because they consider only the initial cost, without looking broadly at the potential returns that such investment would yield. Some other business owners take the bold step to invest on the Internet, but also fail to put in place a good online marketing strategy before implementation, and therefore fail to realise the expected returns on investment.

The Internet is a function of science, and as such, it requires the services of qualified professional to provide the needed technical support, both in developing a strategic plan and implementation. When choosing a digital marketing or internet consultant, ensure that both the technological and marketing aspects of the online marketing strategies are fully covered.